A McDonald’s advert in 2017 had been pulled as it involves a young boy asking his mother about his dead father. It has been withdraw on the basis that is it exploiting child bereavement.
The advert was created by Leo Burnett London, after McDonald’s apologised “for any upset” they went further and pulled the advert completely.
The advert received around 100 complaints on Monday it was stated by the Advertising Standards Authority. It was also criticised by a charity that focuses on child bereavement called Greif Encountered.
A spokeswoman for McDonald’s has said the advert has been permanently withdrawn from TV and other media. However, due to commitments with broadcasters, it will still air today.